Marketing & Operations Director Joseph Cudjoe bought his first pair of hair clippers at the age of 15 and couldn’t wait to put his skills  to the test.  He quickly established himself as a talented hairdresser offering the latest designs, patterns and fades for men’s hair.

With a keen entrepreneurial spirit, it wasn’t long before Joseph  enrolled on a Business & Finance course where he gained a BTEC National Diploma.  He went on to complete a degree in Marketing & Operations Management and gained a Diploma in Executive Coaching.

What do you love most about hairdressing?      The creativity, constantly changing trends and the opportunity to make a real difference in the afro sector by introducing professionalism, training and opportunities for our employees to excel within the industry.

 My desire is to build a strong and successful team who can go on to achieve great things within the industry for themselves and for the company.

Who do you most admire in the hairdressing industry and why?    Toni Mascolo for his business acumen in turning Toni and Guy into a worldwide hairdressing brand; Alan Austin Smith, the author of Fantastic Hairdresser, Fantastic Boss and Fantastic Salon who has really captured the essence of what it means to be a hairdresser, and  Andrew Phouli and Stelios Andrew who in a short space of time have created a fantastic business and salon group called Rush and have defined a defining image for themselves.